Hello
你好
こんにちは
안녕
Bonjour
Hello
bridging user needs and business goals
currently making web3 more accessible
I'm vivienne, a product designer bridging user needs and business goals currently making web3 more accessible
Bringing web3 to everyday banking
Led the experience for Gluon, a blockchain powered social payments app focusing on acquisition, activation, and retention by introducing digital assets through familiar financial behaviours, rewards, and real world spending.
Re-designing Cashrewards shop
Re-designed key shopping touch points at Cashrewards to boost engagement, personalisation, and conversions.
Personalised Discovery at Scale
A behavioural redesign of the cashback discovery experience, uplifting user engagement and conversion.
Virgin Active APAC digital transformation
Increase customer acquisition and retention of gym go-ers post covid.
Elevating the future of Personalisation
A strategic vision and execution piece that defined the AI-driven personalisation roadmap for Cashrewards.
Campaigns management
Optimising operational efficiency with campaigns setup and budget tracking.
Some client's i've worked with
email me at vvenne.yng@gmail.com
Re-designing Cashrewards shop
Re-designed key shopping touch points at Cashrewards to boost engagement, personalisation, and conversions.
Tailored discovery "For you"
A unique way to explore more tailored content and make the most out of Cashrewards.
Virgin Active APAC digital transformation
Increase customer acquisition and retention of gym go-ers post covid.
Elevating the future of Cashrewards app
Personalisation vision piece that formed the Cashrewards personalisation roadmap.
Campaigns management
Optimising operational efficiency with campaigns setup and budget tracking.
A highly flexible booking system
A white labeled booking system that streamlines Singapore's governmental-wide appointment and booking experience.
Bringing web3 to everyday banking
Led the experience for Gluon, a blockchain powered social payments app focusing on acquisition, activation, and retention by introducing digital assets through familiar financial behaviours, rewards, and real world spending.